Monday, December 22, 2008

Saturday, December 20, 2008

Social Media in my Life....

Living with New Media and being part of Social Media I can only say that I am so impressed by the way that influences my life; our lives. As I have read somewhere we are in times where internet is like TV in our day and twitter and other Social Media are the internet. What a change, there is internet where we can find everything and of course watch things and there are social media and new media make us feel again wired, connected and plugged to very raw sources of information.


Thursday, December 18, 2008

living with social Media...

The last days I get and I read more and more articles about how Social Media get in our lives, agencies want to know more about them, people get more and more fascinated to know, to read, to understand what Social Media are. Everyone wants to find out how to make things work for him, how to make money, how to turn streams to right direction.

At the same time most of brands try to get on Social Media train, to find out why they do need them, why they have to use them, what they are going to get, to gain. Brands come face to face with tools like Twitter, meanings like microblogging; they hear success stories and they try to jump on right ship just on the right moment!

As Rohit Bhargava writes on his article about "5 stages of Twitter Acceptance" brands go through a 5 stages to accept that Twitter is here to use it, to accept it, to find out how they can make it work in right direction.

Yet many of the people who declare themselves "converted" and have opened Twitter accounts aren't getting the best benefit. Until recently, I was one of them. I started thinking about this after getting some feedback to my recent blog survey that people were not finding my Twitter feed (@rohitbhargava) very useful or interesting. Until that point, I had been using it as a place to write all the things that I didn't consider important enough to blog about. I hadn't yet accepted it's true influence. So now I'm trying to revise the way that I use the tool. I retweet other's posts more often. I share links to things that I didn't write, but found interesting. I have been experimenting with playful posts like a "word of the day" feature. All this is to try and find a better rhythm so that I am approaching what I would call a Level 5 stage of acceptance with Twitter. Here's a graphic I created to describe how I see those stages:

So after the steps above New Media and Social Media seems to be more than necessary to everyone of us!


after shoe attack

The Future of the Internet

Will it be more like reality TV? Or will it be like a patch? [deployed over several days by The Global Internet Engineering Security and Operations communities: Red are vulnerable domains, green are protected]

Your ability to forecast is important for shaping the future. In fact, the ultimate criterion for a successful forecast is whether is helps people make better decisions. I used to forecast products we imported. Trust me, you learn to know your numbers - no product, no sales, no profit and no growth. Not good.

When we think about the future, what we are doing to some degree or another is infer what is to come from what is now. Going back to my sales forecast, I would make sure many variables were taken into account - especially that no one on my sales team was sandbagging (a technical term for lowering the forecast).

Tuesday, December 16, 2008

2009 BMW Z4

my new passion item

Facebook, my personal point of view

I have to admit that Facebook for me was almost an addiction. I was many ours per day in, trying applications, adding old friends, getting in touch with new ones and feel like I had discovered again America.

Now, after almost a year being around and after having almost 1000 contacts I feel that the rush is behind me. No time for playing with applications, to add contacts isn't the most important thing, it's still interesting to find people you have centuries to meet them but I start feeling that the magic is no longer around.

Of course I am still impressed by the fact that we make public and we "share" with anyone things which before we kept them for us. People love publicity and Facebook provides tons of them. It's easy to make people feel jealous or to admire you if you travel all the time around, or if you are a party animal and you upload all the time photos from the clubs and parties you have joined. We love to make others feel good be close to us, to share their life with us. Facebook gives us the chance to be someone among strangers. And, we love that!

Facebook gives me a false sense of contact. The vast majority on my Facebook friends I really want to hear from. I love seeing their pics and their updates and learning what they are getting on with in life. It’s just that I don’t really talk to them. it's just we are in different places, different lives, way of life, different phases. So, being around in Fb, is like being around in real life.

At the end of day, Fb isn't what it was for me in the beginning, just a huge playground full of people I didn't or I did know... Let's say that now is a common point for me and people living in different glances.


Monday, December 15, 2008

Athens, Greek Riots

Athens, Greece

what has happened in Athens the last week... A complete hard and terrible story! when there is no sense, no logic, when people get angry because life means nothing for some other ones. Boston Newspaper has gathered the best and full of heat photographs and made that amazing full of passion, violence, anger tribute! Athens will be never the same again... it's a painful story, but everyone believes and hopes that as a birth is full of pain but brings something new, the same will happen with us in Athens!


Social Media Predictions For 2009

Community and collaboration are wonderful things.

Fourteen great minds on social media have shared thoughts on what 2009 may have in store for us. Here's some of what they're thinking:

* "Although it is now cheaper to launch an initiative leveraging Web 2.0 technology - it requires qualified and passionate people to make them successful." - David Armano
* "You may not always start the year as a leader, but you can certainly finish it that way." - Rohit Bhargava
* "Intimacy touches emotion; emotion powers conversation." - Pete Blackshaw
* "Doors are going to close all over the social web. Why? Because the money didn't come the way people thought it would." - Chris Brogan
* "The tipping point has not only *not* been reached, but could still tilt *away* from Social Media." - Todd Defren
* "There's a lot of fixing that needs to be done." - Jason Falls
* "Dwindling budgets suddenly make low-cost social media look like the pretty girl at the ball." - Ann Handley
* "We're going to develop a set of better metrics to help guide, direct and validate 'commitment'." - Joseph Jaffe
* "The movement is rooted in a desire to have quality, not quantity, as people cocoon in the face of the economic crisis." - Charlene Li
* "After a pre-qualifying wrestling match..." - Ben McConnell
* "These will be cumulative events and interactions that will build brand loyalty for the companies that pay attention to them." - Scott Monty
* "The recession will force revenue results out of social technologies." - Jeremiah Owyang
* "Companies that focus on earning love will thrive during hard times, and kick ass when good times return." - Andy Sernovitz
* "Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter." - Greg Verdino

Everyone's thoughts have been assembled in this PDF. You can also read the document in-line below.

how eveyrthing gets wired...

World of mouth, talks, rumors, socializing, networking, communities, on the go, on demand, spreading news, get connected, wired, feeding with news, information, new media, social media....


Brands have to change the way the get Advertised through Social Media

Social Network Advertising is a Waste of Time…” from left the box.

I was impressed by reading that. The last months the only thing you can read around and about is how impressive is to use Social Networks for Advertising Brands.

The old model of int eruptive advertising will not work well on a platform based on communication.
Not only that it becomes from many examples more and more obvious that we can't use new things inspired by old models and approaches.

But it's not the ad network inside Facebook that is at fault but how it is being used... Randall Stross takes his own look at brands on Facebook in the NY Times. He questions the meager examples offered up by P&G and the somewhat empty experience of becoming a "fan" or "friend" of many brands. The Crest Whitestrips fan page dwindled from 14,000 back down to 10,000 following the wake of a promotion.
Randall wonders if the effort of endless promotions to keep that number up may be prohibitive. Actually, it looks like Whitestrips has a weekly drawing or free product. While not the most inventive promotion, I can actually imagine that being useful to people. He questions the promise of "social advertising" and the latest shiny object from the Facebook ad sales team, "engagement ads." A micro targeting test revealed a single person who perfectly fit that profile. Brands are struggling (when experimentation gets "hard" it feels like a struggle) with how to make use of Facebook and other social networks. Some go the advertising route. Some create fan or group pages without much strategy beyond acquisition of fans or friends. Even Victoria's Secret which has "acquired" some 790K fans on it's Pink Facebook pages, has not demonstrated the ability to do anything with that list yet. Why not create a contest around my brand idea? Because it is not something people care about. This is also one of those cases where the real action was happening on the brand domain contest site.

Facebook was merely an "acquisition window" for contestants. At least Victoria's Secret is delivering content right into their Facebook page.

Wrong Conclusion

Brands can spend a fortune creating "genuinely entertaining commercials." Wrong.

Brands have a third path. They can shift gears from being the entertainment between the real entertainment to being of-use to people. To truly earn their attention and engagement, brands must provide customers something of value via their marketing efforts. An application that helps them save money or be more productive. Content that helps them do something more than just buy more product. An experience with the product. Or an invitation for customers to contribute what is important to them - content, product ideas, feedback, communications, messages make things and approaches better, more interesting.

There is so much more that brands can do to deliver value beyond the next generation of hyped-up advertising. Brands have to use their imagination in order to get the best out of Social Media and not use old tricks to new areas. What is necessary is complete new approach about how brands can use New Media and Social Media in order to get advertised. Social Media isn't the trend you have to use it, you are obligated to use it. Social Media is a brand new world where only new tricks, ways, approaches will make it interesting to people, to audience to final consumers. At the end they are the most important


feed my day with news...

The last days through meetings, talks and of course some brainstorming moments with people I really respect and I give base on their opinion I have realized that the most important in modern news industry is the way you handle on real time news.

The most important isn't to get the news anymore, but how you give people access to it. Everyone can provide raw information to audience but sometimes not everyone can have access to that raw information.

So it is really important not only to have the information but also to spread it, in any kind of format, file, channel anyone can possible get it!


Sunday, December 14, 2008

amazing advertising...

everything follows... ipod rocks!


Saturday, December 13, 2008

Straight No Chaser - Carol of the Bells

I am getting into Xmas mood...

global air traffic

amazing 12 days by Straight No Chaser

make your Xmas an amazing experience....
just found them, can't have enough so far...
love it...
is one more thing I like about Xmas


Thursday, December 11, 2008

working with "old" and new media

Reading Sophia's article about new and old media I can only say that for sure we get into new times. Times where everyone has to find the best way to take advantage of what new media can offer to old media and of course new media to learn from years of experience and avoid, the users of them, the same mistakes.
New media can't replace what we have in our mind as a traditional information of source but for sure they can walk ahead together. As society, we need both, we have to use both, we have to advise both. Besides the more sources we have about what is going out there the better it is. The most amazing fact is that we can choose the source anymore, we can choose from where we get the information, the comments, the analysis!
We become from passive receivers, active participants.
We can share what we think, what we see, what we know in seconds with other people, with audience around the world but even we want or we like we can't be valuable commenter, analyst.
We don't have to wait old media to bring us close to what is happening but we can read or get the latest information almost in real time and then waiting old media having the professionals to explain them to analyze them.

The last years is true that old media were confused about what they have to do first; to send the information, to share the facts or to analyze them. It seems that nowadays things get clear. New Media become the fast media, the real time media, the interactive information source and Old Media keep the professional role to analyze, comment in more professional way. Of course both sides and areas can be mixed but both sides turn to know where they have to focus!

More and more Things drive us to moment that we choose from where we get the information, we share the information, we spread news and we exchange knowledge without the old media filtering!


Univer-city Φοιτητές και επανάσταση: Κάτι συγκροτημένο ή κάτι συγκεχυμένο;

από την συγγραφέα Νόρα Ράλλη...

«Δεν θέλουμε νέα επανάσταση, αλλά μεταρρυθμίσεις-λέει χαρακτηριστικά ένας φοιτητής- αν κάναμε επανάσταση ο τόπος θα μετατρεπόταν σε Αφγανιστάν των Ταλιμπάν». «Πώς μπορείς να κάνεις επανάσταση όταν μισείς τους αγώνες σου;». «Ωμή βία, με την υπογραφή της κυβέρνησης!»…
Για άλλο κείμενο ξεκίνησα και άλλο γράφω. Βλέπεις, ένα παιδί δολοφονήθηκε εν ψυχρώ! ΔΟΛΟΦΟΝΗΘΗΚΕ. Από την άλλη, αναρωτιέμαι αν οι λέξεις και το «πνεύμα» φτάνουν. Πριν λίγο καιρό, από αναγνώστρια της στήλης είχα χαρακτηριστεί ως πηγή κακής επιρροής προς τους νέους. Τι παραδείγματα δίνω, τι αξίες προωθώ! Ε, λοιπόν, αν η συγκεκριμένη κυρία, μαζί με όλους όσοι είναι γονείς, δεν έχει ήδη βγει στους δρόμους, τότε η απάντησή μου είναι: Προστατεύστε τα παιδιά σας! Σώστε τα παιδιά μας! Μεγαλεπήβολες εκφράσεις; Τι να πω… Πώς αλλιώς να μιλήσω, στους «μεγαλεπήβολους» καιρούς που ζούμε, σε πόλεις που ανοίγουν όλο και καινούργια καταστήματα, που καίγονται όλο και καινούργια καταστήματα, από τα οποία ψωνίζουν μαθητές, για να πάνε σε όλο και παλαιότερα σχολεία, φοιτητές για να μην πάνε σε όλο και πιο περισσότερο παρακμιακά πανεπιστήμια και «μεγαλεπήβολες» κυρίες, για να δείξουν το «καλό παράδειγμα» στους υπόλοιπους. Παιδιά, μαμάδες, παπάδες και μπατσάδες… Όλοι από αυτά τα καταστήματα ψωνίζουμε. Μόνο, που ακόμα και με την απόδειξη, δεν δέχονται επιστροφή. Τι εννοώ; «Δουλεύω για να επιβιώνω. Επιβιώνω καταναλώνοντας. Επιβιώνω, για να καταναλώνω.», έλεγε ο σπουδαίος Φίλιπ Ντικ. Και συμπληρώνω: «Επιβιώνω, αν δε με σκοτώσουν. Καλωσήρθατε στην κόλαση.»
Συγκεντρωτικά Αποτελέσματα (που να με πάρει και να με σηκώσει!)
• «Τον Οκτώβριο του 1917, ο δρόμος είχε ξεκαθαριστεί ουσιαστικά από όλα τα εμπόδια, η Επανάσταση τοποθετήθηκε ουσιαστικά και οριστικά στο πεδίο της κοινωνικής επανάστασης». Ο Βολίν, Ρώσος αναρχικός, σημειώνει την ευκαιρία που χάθηκε στο βιβλίο του «Η άγνωστη Επανάσταση». Είναι ο πρώην φοιτητής Νομικής που παράτησε τις σπουδές για να ενταχθεί στο επαναστατικό εργατικό κίνημα. Η επανάσταση αποτυγχάνει, αφού οι επαναστατικές ιδέες αγγίζουν μόνο τους φοιτητές και την «αφρόκρεμα» της εργατικής τάξης. «Η πλατιά λαϊκή μάζα, που όταν αναταραχτεί είναι η μόνη που καθορίζει τις μεγάλες κοινωνικές αλλαγές, διατηρούσε την πρωτόγονη νοοτροπία της», σημειώνει ο ίδιος. Ο Βολίν γράφει για να ξεδιαλύνει μύθους. Σήμερα, μυθοποιούμε τους δολοφόνους μας. Δε μένουμε, όμως, μόνο εκεί… προχωράμε και παρακάτω: Πληρώνουμε τους δολοφόνους των ίδιων μας των παιδιών. Ή μήπως δεν πληρώνονταν από τους φόρους των Ελλήνων αυτός ο «ειδικός φρουρός», που πυροβόλησε το μαθητή, επειδή έτσι του κάπνισε; Αυτό πάλι; Από πότε οι μπάτσοι ονομάζονται «ειδικοί φρουροί»;!!! Μπάτσοι και παπάδες. Πληρωμένοι δολοφόνοι, από τους ίδιους τους δολοφονηθέντες. Αυτός είναι ο μύθος της σημερινής Ελλάδας. Ένας μύθος, που μας πασάρεται για «σύγχρονη ευρωπαϊκή πραγματικότητα».
• «Η σταγόνα που έκανε το ποτήρι να ξεχειλίσει ήταν η πλήρης αποδιοργάνωση της οικονομικής ζωής στη χώρα», σημειώνει ο Βολίν. Ο λαός δεν ξεσηκώνεται από την προπαγάνδα των επαναστατών, αλλά επειδή είναι απελπισμένος. 100 χρόνια μετά, μήπως έχουμε φτάσει στο ίδιο ακριβώς σημείο; Και γιατί όλοι μένουμε προσηλωμένοι σε μια αποπροσανατολισμένη παραπληροφόρηση και αντι-δρούμε μόνο από τον καναπέ μας ή από συζητήσεις σε ουζερί, λίγο μετά το μάθημα στο αμφιθέατρο; Ίσως, να προτιμούμε να καλύπτουμε τα νώτα μας, έχοντας κατεβασμένο το βλέμμα μας. Ίσως να ‘ναι κι αυτή μια κάποια λύση…
• Αντί στις καταλήψεις, να ζητάμε από τους καθηγητές να μας κάνουν μαθήματα, αλλά με τρόπο ώστε να μεταφέρεται ουσιαστική γνώση και όχι «ξύλινη» και ακαταλαβίστική, αντί να τους διώχνουμε από τα γραφεία τους, να τους υποχρεώνουμε να μας διδάξουν σωστά επιτέλους, όπως εμείς καταλαβαίνουμε και όχι όπως αυτοί θέλουν. Τους γιουχάρουμε και περνάμε τις ώρες μας, παίζοντας τάβλι στους διαδρόμους. Ε, λοιπόν, καμία μεταρρύθμιση, εξέγερση ή επανάσταση (αν και ο όρος φαντάζει τουλάχιστον γελοίος, υπό τις υπάρχουσες συνθήκες) δεν πέτυχε με ντόρτια και εξάρες! Το σύστημα είναι σαθρό και εμείς, οι φοιτητές, το αποδεχόμαστε περισσότερο από όλους!
• «Μα πήγα στην πορεία! Αλλά άσε… Δεν έβρισκα πού να παρκάρω το αυτοκίνητό μου και δεν είχα και τα κατάλληλα μαύρα ρούχα!». Αυτή ήταν η δήλωση φοιτήτριας, που έπινε καφέ στο διπλανό μου τραπέζι. Κοινώς, τρία πουλάκια κάθονται στο απέναντι μπαλκόνι και συζητούν μες τα μαύρα μεσάνυχτα για το πρόβλημα της λειψυδρίας στην Αλάσκα!
• Για να τελειώνουμε με την μηδενιστική άνεση – Γκυ Ντεμπόρ
« Γνωρίζουμε ότι κάθε νέα πραγματικότητα είναι προσωρινή και πάντοτε πολύ λίγη για μας, για να την ανεχτούμε. Τις υπερασπιζόμαστε, γιατί δεν ξέρουμε κάτι καλύτερο να κάνουμε και γιατί, τελικά, αυτή είναι η δουλειά μας. Αλλά, για μας, η αδιαφορία δεν μπορεί να γίνεται ανεκτή μπρος στις ασφυκτικές αξίες του παρόντος, όχι όταν αυτές διαφυλάσσονται από μια κοινωνία φυλακών και κρατικών φορέων. Δεν επιθυμούμε με οποιοδήποτε αντίτιμο να συμμετάσχουμε, να σιωπήσουμε, να συναινέσουμε. Αυτό είναι και το μόνο πράγμα που μας φαίνεται έντιμο, δεν μας ευχαριστεί να μοιάζουμε με τους πολλούς ανθρώπους.»

Wednesday, December 10, 2008

Twitter, more important than traditional media to inform people

The last days Athens go through a really huge and serious demonstrations, disasters and of course battles between anarchists and police.
Athens Center now is almost completely destroyed. One interesting thing among others was how impressive was the fact that Twitter, this micro blogging miracle won the race to inform people.
Everyone using a mobile or his computer became a front line correspondent.
But as in all things, it’s more probable to grasp the idea of something if you participate in it, rather than judging as an observer
Lines of what is happening in real team in city's streets were arriving every second to subject #griots. People through twitter were giving what was happening on the streets, where to go, how to protect each other.

Twitter delivers anymore the news faster than media!

Had it been only for status updates, I’d still consider it silly, but it turned out that Twitter evolved into the so-called micro-blogging platform which has potential and momentum.
Messages are instant, short (hence easier to read), spread around all followers immediately, it allows personal communication and it’s accessible on-the-go from virtually anywhere on Earth there’s cell signal. If you provide useful content, people follow you and get informed; you can evangelize and promote your stuff and services; you can get the news first.
Get the news first? Write the News First! Send the news first! Be around, comment what is going on around!There’s no “breaking news” sessions in Twitter, that’s only in TV.

Through Twitter all the news are breaking!

But the latest tragic incidents in India, showcase (in a very sad way) that the microblogging platform is not only a news source, but the news come faster than traditional media.
People knew more about what is going in Athens or in Mumbai some weeks ago, or things about American elections through Twitter. And they got more information, or real time, in raw format... without any kind of editing from any kind editors.
Traditionally, the power of information was a privilege of the media, so when people begin to claim back some part of it, it sure is not a small thing.
De-centralizing the news sources and spreading it to individuals around the globe could potentially harm long-standing balances in society. People-casting is radically different from news media, yet quite powerful.
The strange thing with people is that there are too many of us and almost totally uncoordinated, yet from within this soup of (mostly useless) information, patterns begin to emerge and it’s not at all improbable for a small piece of information to cause a “hurricane” in a worldwide scale. It’s chaotic, and it can’t be controlled.
I’m pretty sure more and more power will come to the hands of individuals and if the media don’t jump on this wagon they’ll probably regret it.

Media lose their power to break the news, to make people feel surprise.

But perhaps the most thrilling aspect of this interconnected information chaos is how it can be (ab)used to deliberately inject information into the network.
At the same time newspapers or other more traditional media followed news flow through twitter where the information got up first!
Twitter is here to stay and get used from more and more and more people and not only geeks like me or others out there! Twitter is an amazing way to bring people closer, inform them faster, share information faster, opinions, ideas, fight in style but always in short and speedy mode!


Tuesday, December 2, 2008

impressed by the power of new media...

it's true that new media and social networks get more and more powerful; more wired. It's amazing that during the last Mumbai crisis the Twitter was one of the front line source of information and what was happened there in real time. At the same time, companies start to realize that in order to be in contact with customers have to get closer, to read their opinion not just to try to listen, to smell, to feel what they want but to read it. And they can do that by being one with them, getting closer where they work, live, express, write, communicate and being one of them, one of us. It's better to "talk" with people want to get their attention so easier to understand than try to impress them through really expensive campaigns. The most valuable campaign is to be there, to be always there, to talk, to answer, to listen, to admit, to chat with people you like to get something from you, to pay money to have your services. And there, new media and social networks make things to be more fancy, easier, better, more interesting!
New Media and Social Networking is here and is what each company has to turn to if they want to win the communication battle, if they want to be up to the point every moment.