Friday, November 20, 2009


Frankfurt, Germany here; Lying on a couch in biz lounge at the airport after an almost 13h flight and had the most amazing 36 hours of my life in San Fran. Now I am waiting for the plane to Athens, Greece where a big for me “thing “ needs to close and reverse counting for something new is about to start.

Got invited to travel a few thousand miles to meet people working in Valley and talk with them about how and if and maybe when to do things together. The challenge started weeks ago with some phone calls, followed by a trip to London and - so far – (I hope this is just one stage in the beginning chapter) it is now within the long and really demanding spiritual and physical jump to San Fran.

As I watch the planes come and go, I try to bring clarity and syntax to my brain. All these feelings, talks, memories, and experiences I went through. It was cool to see the people leading front end teams; Even better to talk to you, like you are the most important person in the world. For a European , even though I have spent the best five years of my life in CA, to be with people in so senior positions and feel so good with them it’s not that customary.
50h later since the trip has started I feel for sure wiser and richer as person, as evangelist, as a media strategist. I don’t know if I am going to get the job or not, but for sure I know that I have learnt so many things these 50h that the long trip has lasted.

I have been taught two things: To be original, to be yourself. Try to find positive sides on each moment of your life. There are no mistakes, only good life’s lessons. Don’t try to explain too much but have for sure a good short explanation for everything. You will need it. The most important thing is to show that you have gained something out of each moment you have gone through. I so much enjoyed having a “normal” dinner with people full of dreams, passion and determination to make these dreams and plans come true, to be part of the changes, to ride the stream.
Something last but not least, you need a coach, a mentor to do things. Thanks to mine, I felt I was so many steps ahead on each case. Even when things started to be rough and tough I knew how to ride the talk, drive it to paths I was better and more confident. There are people out there, coaches and mentors who know something more, having the gift to share with you life’s and career’s experience. And mine was always a side walker to me.

Almost 20h ago waiting airplane to Europe I caught me asking myself why should I go back? If there is any place in the world capable to make you feel the rush to be creative, to give you orgasms for doing the things you love and want, then, that place of inspiration is CA. There is no right or wrong answer here but only a proper promise to myself. I will be back for sure…


Wednesday, May 20, 2009

Getting cloudy.... set up what media production is

People love Sun... of course, when we are talking about weather, but at the same time, wired and people love having everything no matter the timing, then there is nothing better than clouds.
The last days and having a series of meetings about how media can face even better what is going on around, always talking about trends and technologies, needs and demands, media people start realizing that the meaning of term “media production” gets a new frame. For years there was the “legendary” flow. The content creator should follow and respect a flow; where to find things, how to use them, how to spread them, to edit them. In our days everything we need exists in a cloud, everything is easy to get it “on the fly” cut it, edit it, use it, spread it without waste of time. You feed different channels just with one click without thinking how or why or when or if you can do it, you are able to do it.
Media get “scary” that they can’t control the flow, the media production flow. But they can use the cloud. They can be even more creative, freer to do things, to provide content.
People are on the move, you don’t have to be extensive on what you write, share but you can be up to the point. Needs, our needs get more and more various, more different…
Everything drives media to be cloudy, they have the resources, the content, the raw or edited content to give media consumers what they need on the time they need it. Nobody needs a flow anymore. What we need is just the cloud.
Using cloud content pools, media providers and media consumers can only gain because everything gets and get created on demand, on media consumers’ requirements. The result; more targeted content, more revenues to come, the more channels providers use to spread it, especially the mobile ones, the more people follow them, attend them.

Tuesday, May 19, 2009

The Rebirth of News (May 14th 2009 From The Economist print edition)

I found this article really interesting and I would like to share it with you

The internet is killing newspapers and giving birth to a new sort of news business

THE race is crowded, but San Francisco stands a fair chance of becoming the first major American city without a daily newspaper. The San Francisco Chronicle, founded in 1865, is trimming its already pared-down staff in an attempt to avoid closure. And if it does disappear? “People under 30 won’t even notice,” says Gavin Newsom, the city’s mayor.

Most industries are suffering at present, but few are doing as badly as the news business. Things are worst in America, where many papers used to enjoy comfortable local monopolies, but in Britain around 70 local papers have shut down since the beginning of 2008. Among the survivors, advertising is dwindling, editorial is thinning and journalists are being laid off.
The crisis is most advanced in the Anglo-Saxon countries, but it is happening all over the rich world: the impact of the internet, exacerbated by the advertising slump, is killing the daily newspaper.

Does that matter? Technological change has destroyed all sorts of once-popular products, from the handloom to the Walkman, and the world has mostly been better for it. But news is not just a product: the press is the fourth estate, a pillar of the polity. Journalists investigate and criticise governments, thus helping voters decide whether to keep them or sack them. Autocracies can function perfectly well without news, but democracies cannot. Will the death of the daily newspaper—the main source of information for most educated people for at least the past century, the scourge of corrupt politicians, the conscience of nations—damage democracy?

A newspaper is a package of content—politics, sport, share prices, weather and so forth—which exists to attract eyeballs to advertisements. Unfortunately for newspapers, the internet is better at delivering some of that than paper is. It is easier to search through job and property listings on the web, so classified advertising and its associated revenue is migrating onto the internet. Some content, too, works better on the internet—news and share prices can be more frequently updated, weather can be more geographically specific—so readers are migrating too. The package is thus being picked apart.
The newspaper’s decline is both cause and effect of the worrying finding by the Pew Centre that the number of Americans aged 18-24 who got any news at all the previous day has dropped from 34% to 25% over the past ten years. But that figure may be less troubling than it looks. Because newspapers pack together all sorts of different content, many of those who claimed in the past to have seen some news probably did so for a few seconds before turning the page to the sports scores. Acquaintance as shallow as that with the news is probably no great loss to society; Pew surveys of general knowledge suggest that young people are about as well (or badly) informed as they used to be.

And the newspaper companies’ tribulations do not necessarily presage the demise of the news business, for they stem in part from the tumultuous and expensive transition from paper to electronic distribution. News organisations are currently bearing two sets of costs—those of printing and distributing their product for the old world, and providing digital versions for the new—even though they have yet to find a business model that works online.
Up to now, most have been offering their content free online, but that is unsustainable, because there isn’t enough advertising revenue online to pay for it. So either the amount of news produced must shrink, or readers must pay more. Some publications, such as the Financial Times and the Wall Street Journal, which has more than 1m online subscribers and has just promised to develop a new system of micropayments for articles, already charge for content. Others will follow: Rupert Murdoch, the Journal’s owner, has said he expects his other titles to start charging too. With news available free on Google and Yahoo!, readers may, of course, not be prepared to pay even for deeper or more specialized stuff; but since they do in the paper world, where free-sheets and paid-for publications coexist, there seems no reason why they wouldn’t online.

Better mobile devices may encourage them to do so. Apple’s iPhone is the first reader-friendly mobile phone, and the latest update to its software, due shortly, will enable news providers that currently give away content on the iPhone to start charging for it. Amazon has just unveiled a new, larger version of the Kindle, its e-book reader, better suited to displaying newspapers. Similar devices are available from other firms, with many more on the way. Better technology coupled with new payment systems will not solve the acute problems faced by newspapers today, but should eventually provide new models to enable news to flourish in the digital age.
And already, there are signs that it will (see article). New sources of news are proliferating online. Many, it is true, are unreliable. Most are badly funded. Some are the rantings of deranged extremists. But some—like Muckety, an American site which enriches news stories with interactive maps of the protagonists’ networks of influence, and NightJack, the revealing and depressing blog of an anonymous British policeman, which won the Orwell prize last month—enhance society’s understanding of itself, and could not have existed in the old world.

But the only certainty about the future of news is that it will be different from the past. It will no longer be dominated by a few big titles whose front pages determine the story of the day. Public opinion will, rather, be shaped by thousands of different voices, with as many different focuses and points of view. As a result, people will have less in common to chat about around the water-cooler. Those who are not interested in political or economic news will be less likely to come across it; but those who are will be better equipped to hold their rulers to account. Which is, after all, what society needs news for.

Wednesday, February 11, 2009

Mini Cooper S

love that car...

Organization 2.0 ....

Today was a big day for me; the day I had my first session as LSE tutor.
It was the first out of 13 sessions about "How Social Media Can drive modern Business Development". The audience was 36 people, young, ambitious, hungry, aggressive young people ready to take from, to kill me with their questions and of course to act and interact with me.
To get and gain knowledge is a really alive game, role game for me; to drive a class is such a huge challenge, like driving a air carrier through a coral zone; no damages are allowed, no misleads, no mistakes.
The route is demanding, the crew is the best but only in best confident hands.
The first lesson was about Social Media and our senses, about the anatomy of an Organization in our 2.0 times.

A modern organization nowadays can be easily compared to a body where:


In order for an organization to function, it needs a skeleton consisting of automated real-time processes. Operative technologies are designed to run certain tasks or parts of business processes to remove friction from organizational functions. The results can be seen in systems like shared calendars, ERPs, bug repositories, CRMs and other operative systems designed for managing certain business processes.


Nowadays an organization needs to work outside-in rather than inside-out to align the business with markets. You need a way to sense what’s going on outside of your immediate vicinity. As an organization your ability to turn information and weak signals into actionable knowledge is directly proportional to the ability of your employees to make sense what’s going on.
Various tools provide a place for reflection in and on action. You need some kind of tools to draw ideas into your organization from the fringes.
Tools like blogs, microblogs, presence tools, social bookmarking etc. provide new ways to create meaningful stories that are relevant to your organization.

Nervous system

Now that you have something to sense about, you also need to get the signals flowing inside your organization. You need digital tools that connect various resources, services and information together and enable personalization on individual basis. RSS feeds, various search functions and interfaces like APIs provide means for turning on the nervous system of your organization. Each department, individual, project etc. needs to have some access point for others to tap into.


Now that you have a fully functioning network signaling ideas from the trenches, you need a way to sort out the meaningful stuff, remix various resources and crystallize new ideas. Tools like wikis, tagging, data mining, qualitative analysis etc. provide a rich collective breeding ground for a fully working organizational brain.
It should be based on an associative network structure, rather than a hierarchical tree structure. Just like the human brain, your organization has information that is evolving all the time. Ideas are connecting and blending with new information, the network structure gets denser in certain parts over time and weakens in others.
Your organizational memory is the primary place for synthesizing reflections.

Blood system

A fully working body is useless without a life force.
That’s why you need to get the blood flowing and making sure that your organization is not getting any heart attacks or blood clots. This is obviously based on human interaction and making sure that the conversation is flowing all the time in various different ways. You can optimize the interaction flow by utilizing social networking tools and real-time communications.
This includes semi-syn chronic (e.g. chat) and syn chronic communication tools (e.g. instant messaging and virtual conferencing).
You can use social network analysis tools to discover and fix architectural problems in your human network.


One thing that was left out is muscles. Muscles in an organization is money. Small companies may have small muscles and be very agile and fast moving.
Large enterprises have huge muscles but are slow and cumbersome. Another analogy that works here could be fuel for the body, like food or water.

Tuesday, January 27, 2009

getting wired is freedom!

It’s impressive to observe how things change the last few weeks.
It’s completely interesting to know that everything goes fast; everything goes transparent because there is someone pushes to that direction, everything changes because it can.

What we live is, what means interaction on internet, what means social media, what means spreading information changes and takes a road which is out of classic rules. People and organizations had the control over news lose it now; politicians don’t know anymore what to do and how to do it about controlling things, new information channels get public, people share knowledge, images, video and everything goes faster, easier, safer, freer.

People have to get wired if they want to be free; to do things without reporting to someone had the control.
Freedom is to get everything, to choose what you like to know, to follow people who have something to say, it means something and is important to you, to be followed by people you are interested in.
The most amazing in the whole story is that we have the right to choose anymore; to choose how to be expressed and how to express ourselves. We don’t need approvals; we don’t need someone’s kick to do something, to step forward.

It’s great that everyone has a brand, we are no longer anybody, not a mess but we have a brand to work on it, to promote it. People judge us for what we have to say, what we can share, the most important is to share, not to keep things under protection.
Closed areas, teams, places, ideas, locked ideas, locked packages just die, shared things, creatively shared things get alive, get stronger. Things which get wired get global.
My opinion, your opinion isn’t any longer just an ocean’s drop but something valuable, something which pushes things forward.

Our days get creative because they push us to be creative, productive. What we can what we are able to share, willing to share, want to give, spread out there, doesn’t have to be perfect, doesn’t have to be artistic.
Sharing and spreading is the perfection. People who share things gain respect, people who give without threatening with punishments or rapping for using something, gain respect, step forward.

The most important is to give, to make things get wired, to travel fast, everywhere, without restrictions but with creativity.
It’s in our hands how to manage our personal brand, how to build the brand make us known out there.


Bookmark and Share

Thursday, January 15, 2009

what 26,000 photos can do... an amazing film....

This pixilation (stop-motion animation using real people) was made in 2006 for Screen South as part of the UK Film Council's Digital Shorts scheme. As much as possible, it was made 'in camera' without digital superimposure, using thousands of printed materials.

Ten Thousand Pictures of You from Robin King on Vimeo.

Wednesday, January 14, 2009

apple notebook without keyboard

I am simply impressed by that! what is to come? can't wait to find out

Apple Introduces Revolutionary New Laptop With No Keyboard

Tuesday, January 6, 2009

happy 2009...

a new year has arrived...
may the best be in front of us!!!
may we be smarter, brighter, having more interesting things to say, to share!